Bernard Arnault

"Luxury must be comfortable, otherwise it is not luxury."

"I have always believed that luxury must be comfortable, otherwise it is not luxury."

"The appetite comes with eating, but the thirst goes away with drinking."

"I think that in luxury, quality is the most important thing."

"Fashion fades, only style remains the same."

"I am convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."

"Success is when preparation and opportunity meet."

"The most important thing is to create value for customers."

"I always tell people: 'You have two choices in life. You can die, or you can eat lunch.'"

"Taste is not something that can be explained by saying, 'It's good because it's like this.' Taste is something felt."

"Authenticity is the key to success in any business."

"I believe in the power of dreams and the courage to pursue them."

"The world of luxury is changing, and we must change with it."

"Great leaders inspire people to have confidence in their leader; great leaders inspire people to have confidence in themselves."

"Quality is not an act, it is a habit."

"In business, as in life, it is important to maintain perspective."

"I have never believed in shortcuts to success."

"The most dangerous poison is the feeling that you have arrived."

"Patience is a virtue, and in business, it is essential."

"I am passionate about what I do, and that passion is reflected in everything we create."

"The secret to success is to focus on what you can control."

"Creativity is intelligence having fun."

"In luxury, details matter more than anything else."

"I believe in building brands that last for generations."

"The pursuit of perfection is never-ending."

"Success requires both vision and execution."

"I have always been fascinated by the intersection of art and commerce."

"True leadership is about inspiring others to achieve greatness."

"The world rewards those who are willing to take risks."

"In fashion, as in life, you must know when to follow trends and when to set them."