Soichiro Honda

"Success is 99% not quitting."

"Dream big and dare to fail."

"The joy of life is found in the struggle itself."

"What has been done easily is done quickly."

"If you love to compete, what you seek is contest, not victory."

"Ideas come from everywhere."

"Failure is the key to success; each mistake teaches us something."

"A man should be quick to listen and slow to speak."

"Work brings dignity and self-respect."

"Youth is not a time of life, it is a state of mind."

"The greatest satisfaction comes from knowing you have done your best."

"I wanted to be an engineer, and that desire still remains."

"Respect tradition, but do not be bound by it."

"Success is 99% failure."

"The best time to plant a tree was 20 years ago. The second best time is now."

"Doing something is better than doing nothing."

"Innovation distinguishes a leader from a follower."

"I believe that the future is not predetermined, but created."

"The most important thing is to keep your mind active."

"Enthusiasm is the spark that ignites progress."

"Never give up on what you really want to do."

"A person who says it is impossible should not interrupt the person doing it."

"Build products that are better than competition, not cheaper."

"The secret of success is to do the common thing uncommonly well."

"Money follows, but we must first make the product."

"Respect all people, but bow to none."

"To be a winner, you must think like a winner."

"The customer is the focus of everything we do."

"I have always been grateful for the opportunities life gave me."

"Dreams are wonderful things, but they are not enough."