Tim Cook

"The only way to do great work is to love what you do."

"Innovation distinguishes between a leader and a follower."

"Life is about making a dent in the universe."

"Stay hungry. Stay foolish."

"The people who are crazy enough to think they can change the world, are the ones who do."

"Your time is limited, don't waste it living someone else's life."

"Quality is more important than quantity."

"We're here to put a dent in the universe."

"Don't let the noise of others' opinions drown out your own inner voice."

"Everything around you that you call life was made up by people no smarter than you."

"The only thing that matters is the quality of your work."

"Technology alone is not enough. It's technology married with humanity that we want to celebrate."

"Simplicity is the ultimate sophistication."

"Focus is about saying no."

"Design is not just what it looks like and feels like. Design is how it works."

"We want to make tools for the mind that advance the human condition."

"The intersection of technology and humanity is where the magic happens."

"Companies don't succeed or fail by one single thing."

"It's in Apple's DNA that technology alone is not enough."

"Greatness is not just achieved, it's earned."

"We believe that technology should serve humanity, not the other way around."

"A lot of times, people don't know what they want until you show it to them."

"Innovation is the intersection of technology and humanity."

"You have to have passion for what you do."

"The greatest innovation is when you can get people to do things they didn't think were possible."

"In our own small way, we're going to make the world a better place."

"We don't hire smart people to tell them what to do; we hire smart people so they can tell us what to do."

"The most important thing is to stay true to what you believe in."

"Courage is not the absence of fear, but rather the assessment that something else is more important."

"Making products is hard. Making great products is even harder."