Quote by Thaler, Richard

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"Loss aversion is a powerful force in human decision-making."

"I'm not angry, I'm just disappointed."

"The best things in life are free."

"You can't have everything in life, but you can have what matters most."

"A woman's intuition is rarely wrong."