Who said "The more expensive the placebo, the more effective it is."?

This quote is attributed to Ariely, Dan.

The more expensive the placebo, the more effective it is. - Ariely, Dan

"The more expensive the placebo, the more effective it is."

Ariely, Dan

Behavioral Economist Israeli-American Born 1967 (age 59)

"The way to stop financial aids from being misused is to give people money in a way that is not susceptible to cheating."

"We are not rational creatures - we are irrational creatures who want to believe we are rational."

"Self-control is like a muscle. The more you exercise it, the stronger it gets."

"We are slaves to our emotions, not the other way around."