Who said "Never give up on what matters most to you."?

This quote is attributed to Ricky Ricardo.

Never give up on what matters most to you. - Ricky Ricardo

"Never give up on what matters most to you."

Ricky Ricardo Perseverance

"Lucy, you got some 'splainin' to do!"

"I'm not angry, I'm just disappointed."

"Babalú!"

"This is going to be a great show!"

"Perseverance is the key to success."

"Don't give up on what you believe in."

"I've been through worse."

"You learn to live with the pain."