Who said "A man must be honest, even when it costs him."?

This quote is attributed to Borat.

A man must be honest, even when it costs him. - Borat

"A man must be honest, even when it costs him."

Borat Truth

"Very nice! I like you. You will make a good wife."

"In Kazakhstan, we say: a man without mustache is like a woman without pubic hair."

"My country has a lot of history. I come from very nice place."

"You must always follow your dreams, no matter how ridiculous they seem."

"Lucy, you got some 'splainin' to do!"

"You must always be honest with the people you love."

"Truth always comes out in the end."

"Honesty is always the best policy."