When your cognitive load is high, you make the same mistakes... - Sendhil Mullainathan

"When your cognitive load is high, you make the same mistakes we all would make."

Sendhil Mullainathan Freedom

Economist Researcher Indian-American Born 1974 (age 52)

More from Sendhil Mullainathan

"The poor are not just short of money, they are short of bandwidth."

"Scarcity captures the mind."

"When we are struggling financially, we are not just poorer, we are less capable of making good decisions."

"Poverty is not just about income, it's about attention."

"Freedom to pursue your passion is precious."

"Freedom comes at a cost."

"Order isn't restriction. It's freedom."

"Freedom comes with responsibility"