We need to design for people under cognitive constraints, no... - Sendhil Mullainathan

"We need to design for people under cognitive constraints, not blame them for having constraints."

Sendhil Mullainathan Change

Economist Researcher Indian-American Born 1974 (age 52)

More from Sendhil Mullainathan

"The poor are not just short of money, they are short of bandwidth."

"Scarcity captures the mind."

"When we are struggling financially, we are not just poorer, we are less capable of making good decisions."

"Poverty is not just about income, it's about attention."

"Change brings new opportunities."

"Every day is a new opportunity."

"Healing doesn't mean forgetting."

"You either get better or you get bitter."