Social movements succeed when they reduce the perceived cost... - Gary Becker

"Social movements succeed when they reduce the perceived cost of participation."

Gary Becker Motivation

Economist Sociologist American 1930–2014

More from Gary Becker

"The most valuable of all capital is that invested in human beings."

"Economics is not about money; it is about life and society."

"Human capital is the most important form of capital."

"Time is the ultimate scarce resource."

"I believe in working hard for what you want."

"Never underestimate the power of determination."

"I don't need a reason to fight."

"The most important thing is the mission. Nothing else matters."