Quote by Irving Fisher
"People naturally prefer present consumption to future consumption; this must be understood."
More from Irving Fisher
"The best time to plant a tree was 20 years ago. The second best time is now."
"Capital is not money. Capital is the means of production, built by saved money."
"Advertising is the most potent influence on human conduct after law and government."
"The four most important words in investing are 'This time it's different.'"