Who said "Identity is increasingly a matter of brand management."?

This quote is attributed to David Riesman.

Identity is increasingly a matter of brand management. - David Riesman

"Identity is increasingly a matter of brand management."

David Riesman Work

Sociologist American 1909–2002

"The nerve of a man to think he can make himself over is the first step in civilization."

"We are always trying to get people to like us."

"Tradition-directed people are somewhat like gyroscopes."

"The inner-directed person must rely on himself."

"Hard work never killed anybody."

"Work with purpose and integrity."

"Hard work pays off in the end."

"A man's gotta do what a man's gotta do."