The paradox of choice is that more options often lead to les... - Zygmunt Bauman

"The paradox of choice is that more options often lead to less satisfaction."

Zygmunt Bauman Happiness

Sociologist Polish-British 1925–2017

More from Zygmunt Bauman

"Liquid modernity has cut individuals loose from stable structures of containment."

"Love is the only rational act, the only chance to grasp something real."

"We live in constant fear of becoming redundant, of being left behind."

"The main anxiety of contemporary life is the fear of exclusion."

"Babalú!"

"My greatest joy is making people smile."

"Laughter and love make a home."

"The best things in life are free."