The consumer is a role we are all forced to play in the mode... - Zygmunt Bauman

This quote is attributed to Zygmunt Bauman.

"The consumer is a role we are all forced to play in the modern world, whether we like it or not."

Zygmunt Bauman Work

Sociologist Polish-British 1925–2017

More from Zygmunt Bauman

"Liquid modernity has cut individuals loose from stable structures of containment."

"Love is the only rational act, the only chance to grasp something real."

"We live in constant fear of becoming redundant, of being left behind."

"The main anxiety of contemporary life is the fear of exclusion."

"Hard work never killed anybody."

"Work with purpose and integrity."

"Hard work pays off in the end."

"A man's gotta do what a man's gotta do."