If a man is told he will dislike a new gadget, he will actua... - Leon Festinger

"If a man is told he will dislike a new gadget, he will actually find his first experience with it more unpleasant than would otherwise be the case."

Leon Festinger

Psychologist American 1919–1989

More from Leon Festinger

"The mind tries to maintain consistency between its various cognitions."

"Cognitive dissonance is when your actions don't match your beliefs."

"People tend to seek out information that confirms what they already believe."

"When there is an inconsistency, we feel tension and discomfort."