To be persuasive we must be believable; to be believable we ... - Edward R. Murrow

"To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful."

Edward R. Murrow Truth

Broadcast Journalist American 1908–1965

More from Edward R. Murrow

"A nation of sheep will beget a government of wolves."

"The only thing necessary for the triumph of evil is for good men to do nothing."

"We must not confuse dissent with disloyalty."

"Difficulty is the excuse history never accepts."

"Lucy, you got some 'splainin' to do!"

"You must always be honest with the people you love."

"Truth always comes out in the end."

"Honesty is always the best policy."