Quote by César Chávez
"The consumer is the key to everything. What he wants, what he buys, that's what matters."
More from César Chávez
"Nonviolence is a powerful and just weapon, which cuts without wounding and ennobles the man who wields it."
"We cannot seek achievement for ourselves and forget about progress and prosperity for our community."
"The fight is never about grapes or lettuce. It is always about people."
"Every moment is an organizing opportunity, every person a potential activist, every minute a chance to change the world."