The most important mission for a business is for the custome... - Akio Morita

This quote is attributed to Akio Morita.

"The most important mission for a business is for the customer to trust you."

Akio Morita Leadership

Electronics Founder Japanese 1921–1999

More from Akio Morita

"Our mission is to advance and enrich people's lives through technology."

"You have to assume responsibility for carrying out your own life."

"Don't be afraid to make a mistake. But make sure you don't make the same mistake twice."

"Ideas are like newborn babies - they are so beautiful."

"A leader must be fair and just."

"Integrity is everything."

"One must take responsibility for one's environment."

"In this house, I make the decisions"