True innovation comes from understanding what people truly n... - Hiroshi Mikitani

"True innovation comes from understanding what people truly need, not what they say they want."

Hiroshi Mikitani Creativity

E-commerce Founder Japanese Born 1965 (age 61)

More from Hiroshi Mikitani

"Success is not final, failure is not fatal: it is the courage to continue that counts."

"The best time to plant a tree was 20 years ago. The second best time is now."

"Innovation distinguishes between a leader and a follower."

"Life is what happens when you're busy making other plans."

"When life gives you lemons, make something beautiful."

"Creativity knows no bounds."

"Creativity is the expression of the soul."

"I'm making this up as I go."