Rakuten exists to make life easier. That's not a business st... - Hiroshi Mikitani

"Rakuten exists to make life easier. That's not a business strategy—it's a philosophy."

Hiroshi Mikitani Philosophy

E-commerce Founder Japanese Born 1965 (age 61)

More from Hiroshi Mikitani

"Success is not final, failure is not fatal: it is the courage to continue that counts."

"The best time to plant a tree was 20 years ago. The second best time is now."

"Innovation distinguishes between a leader and a follower."

"Life is what happens when you're busy making other plans."

"I've seen the worst humanity has to offer."

"Sometimes I wonder if the world is worth saving."

"Every choice shapes our destiny."

"Order is the foundation of a good life."