Who said "Don't try to be someone else."?

This quote is attributed to Jeff Bezos.

Don't try to be someone else. - Jeff Bezos

"Don't try to be someone else."

Jeff Bezos

E-commerce Founder American Born 1964 (age 62)

"Your brand is what people say about you when you're not in the room."

"If you never fail, you're not trying hard enough."

"We are willing to be misunderstood for long periods."

"The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."