Who said "If you're not willing to fail, it's very hard to innovate."?

This quote is attributed to Jeff Bezos.

If you're not willing to fail, it's very hard to innovate. - Jeff Bezos

"If you're not willing to fail, it's very hard to innovate."

Jeff Bezos Courage

E-commerce Founder American Born 1964 (age 62)

"Your brand is what people say about you when you're not in the room."

"If you never fail, you're not trying hard enough."

"We are willing to be misunderstood for long periods."

"The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."

"Never let fear stop you from chasing your dreams."

"Courage is being afraid but doing it anyway."

"Sometimes you gotta do what you gotta do."

"Sometimes you have to be the monster to stop the monsters."