When something is important, you have to be willing to do it... - Jeff Bezos

This quote is attributed to Jeff Bezos.

"When something is important, you have to be willing to do it even when it's difficult."

Jeff Bezos Perseverance

E-commerce Founder American Born 1964 (age 62)

More from Jeff Bezos

"Your brand is what people say about you when you're not in the room."

"If you never fail, you're not trying hard enough."

"We are willing to be misunderstood for long periods."

"The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."

"Perseverance is the key to success."

"Don't give up on what you believe in."

"I've been through worse."

"You learn to live with the pain."