Who said "Seek to innovate, don't seek to be the fastest."?

This quote is attributed to Richard Branson.

Seek to innovate, don't seek to be the fastest. - Richard Branson

"Seek to innovate, don't seek to be the fastest."

Richard Branson Creativity

Entrepreneur & Adventurer British Born 1950 (age 76)

"Business opportunities are like buses, there's always another one coming."

"Do not be embarrassed by your failures, learn from them and start again."

"Complexity is your enemy. Any fool can make something complicated."

"You don't learn to walk by following rules. You learn by doing and falling over."

"When life gives you lemons, make something beautiful."

"Creativity knows no bounds."

"Creativity is the expression of the soul."

"I'm making this up as I go."