Who said "We must study not just what people do, but why they do it."?

This quote is attributed to Hugo Münsterberg.

We must study not just what people do, but why they do it. - Hugo Münsterberg

"We must study not just what people do, but why they do it."

Hugo Münsterberg Wisdom

Psychologist & Consultant German-American 1863–1916

"Psychology is the science of the human soul."

"The purpose of life is to develop the best that is in you."

"Education should prepare the individual for his vocational life."

"Work is the greatest teacher of character."

"I'm not angry, I'm just disappointed."

"The best things in life are free."

"You can't have everything in life, but you can have what matters most."

"A woman's intuition is rarely wrong."