The customer doesn't always know what she wants, but she alw... - Marshall Field

This quote is attributed to Marshall Field.

"The customer doesn't always know what she wants, but she always knows what she needs."

Marshall Field Leadership

Retail Pioneer American 1834–1906

More from Marshall Field

"Give the lady what she wants."

"Those who cannot remember the past are condemned to repeat it."

"Observe, record, tabulate, communicate."

"The customer is always right."

"A leader must be fair and just."

"Integrity is everything."

"One must take responsibility for one's environment."

"In this house, I make the decisions"