If you would persuade, you must appeal to interest rather th... - Benjamin Franklin

"If you would persuade, you must appeal to interest rather than intellect."

Benjamin Franklin Leadership

Founding Father, Polymath American 1706–1790

More from Benjamin Franklin

"Tell me and I forget, teach me and I may remember, involve me and I learn."

"Either write something worth reading or do something worth writing."

"Well done is better than well said."

"Three may keep a secret, if two of them are dead."

"A leader must be fair and just."

"Integrity is everything."

"One must take responsibility for one's environment."

"In this house, I make the decisions"