Quote by Umberto Eco
"The question is not what something means, but how it comes to mean."
"The question is not what something means, but how it comes to mean."
"The real hero is always a hero by mistake; he dreams of being an honest coward like everybody else."
"I have come to believe that the whole world is an enigma, a harmless enigma that is made terrible by our own mad attempt to interpret it as though it had an underlying truth."
"We are here on Earth to fart around, and don't let anybody tell you different."
"Semiotics is in principle the discipline studying everything which can be used in order to lie."