Don Draper

"I want to be a better man. The question is: why?"

"You will spend the rest of your life wanting what you can't have."

"That's the thing about life—it ends."

"I didn't want to be a father. I didn't want to be a husband. I just wanted to be."

"The most important thing is that you understand the rules before you break them."

"I'm not a good person, but I'm honest about it."

"You want to know what I think? I don't think about you at all."

"Everything I say is honest, and everything I do is calculated."

"The future is now, and I'm not ready for it."

"I have nothing to say to you because you'll never understand."

"Success isn't about being better. It's about being different."

"I want to go somewhere where no one knows my name."

"That's life. You get what you deserve."

"The most important meeting is the one with yourself."

"I never asked you to love me, but I accepted it anyway."

"You can't build a future on a past you don't understand."

"I'm living like there's no tomorrow, because there isn't one."

"What you call love was invented by guys like me to sell nylons."

"The most important thing is the mission. Everything else is secondary."

"I don't think about you at all."

"Happiness is the smell of a new car."

"Success is not about what you achieve, it's about who you become."

"A man is whatever room he is in."

"You only have to be lucky once."

"People want to be told what to do so badly that they'll listen to anyone."

"I'm the man in the chair."

"That's what the money is for."

"Dreams are for people who sleep."

"I've been living my whole life by one principle: do as I say, not as I do."

"The most important thing is to not think about it."