Evan Spiegel

"Building a brand requires consistency and patience."

"We're just getting started with what's possible on Snapchat."

"The best product decisions come from deep user empathy."

"Snapchat is a mirror of how people really want to communicate."

"You can't predict what will stick—you have to try things."

"Technology is just a tool to make human connection better."

"The strongest companies adapt quickly to change."

"I believe in building for the long term, not quick exits."

"Great ideas are usually simple once you understand them."

"We built something we genuinely believed people needed."

"Speed is a feature in the social media world."

"The best innovations come from constraints."

"Your users will tell you what they want if you listen."

"We're not building for everyone—we're building for our people."

"Courage to be different is what separates leaders from followers."

"The most important asset is the trust your users place in you."

"We measure impact by how we improve people's lives."

"Real connection happens when people feel understood."

"The future of social media is intimate and authentic."

"You have to be willing to invest in long-term vision."

"Great products are built on understanding human nature."

"We say no to good opportunities to focus on great ones."

"The camera is more powerful than the keyboard."

"Simplicity in design is actually really complex."

"We built Snapchat as a service, not just an app."

"Your first users will shape everything about your company."

"The best way to build a company is with people you trust."

"Stories Stories Stories—it changed everything."

"We're focused on retention, not just acquisition."

"Authenticity at scale is what we're trying to achieve."