Gus Fring

"One must be willing to do unpleasant things for noble purposes."

"I have built something that will outlive me."

"The greatest mercy is also the greatest cruelty."

"I do not forgive weakness, only discipline it."

"One must understand that all actions have prices and consequences."

"I am a man of my word, and that makes me predictable."

"Success is not about winning; it is about never losing control."

"I value loyalty above all other qualities in those around me."

"The greatest satisfaction is the knowledge of a job well done."

"I do not believe in second chances, only in acceptance of reality."

"A man provides. And he does it even when he's not appreciated, or respected, or loved. He simply bears up and he does it."

"I am awake."

"The real power is in the business itself."

"All we do is cook. That's all that matters."

"Sometimes I wonder if what we're doing is good or bad. But I've learned not to question myself."

"You are not a bad person. You simply made a choice."

"Loyalty is everything in this business."

"I value honesty above all things."

"Success requires patience and discipline."

"A man must have control over his circumstances."

"There is no room for sentimentality in what we do."

"Every action has a consequence that must be calculated."

"I treat my employees fairly because that is who I am."

"Time is the most valuable currency we possess."

"One must always have a plan and execute it flawlessly."

"I sleep peacefully because I know who I am."

"The moment you show weakness, you are finished."

"Business is about building something lasting."

"I do not operate out of emotion, but principle."

"A good manager knows his people."