James Cash Penney

"In every adversity, there lies the seeds of opportunity."

"I have always tried to make good stores better."

"Nothing is too wonderful to be true."

"Creativity is intelligence having fun."

"The art of living is to live simply."

"Treat people as if they are what they could be, and you help them become what they are capable of being."

"Time is the most valuable thing we have."

"A man is not finished when he is defeated; he is finished when he quits."

"The supreme philosophy of life is to think continually of how to serve."

"Education makes people easy to lead, but difficult to drive."

"I believe that human progress is based on something very obvious and very important."

"The best measure of a man's honesty isn't his income tax return. It's the zero adjust on his bathroom scale."

"Give and it shall be given unto you."

"There is always room at the top."

"Our whole philosophy is one of service."

"Courage is doing what you're afraid to do."

"The greatest power a person possesses is the power to choose."

"Whatever you do, do it well."

"I believe that thrift is essential to well-being."

"Honesty is the cornerstone of all success."

"The more you help others succeed, the more you succeed."

"Young people should be encouraged to take risks and learn from their mistakes."

"I have never sought to be the biggest store. I have always sought to be the best store."

"A great store should be a place of integrity and truth."

"The secret of success is to know something nobody else knows."

"Contentment comes from within, not from without."

"Life is a series of experiences, each one of which makes us bigger."

"The man who lives only to himself is indeed wretchedly small."

"I believe in the dignity of work."

"Strength comes from knowing your purpose."