John B. Watson

"We are not born with our habits; they are built through our experiences and environment."

"Consciousness is but the tip of the iceberg of our mental life."

"The stimulus-response mechanism is the foundation of all human behavior."

"Give me a dozen healthy infants and I can make them into anything."

"Psychology must become objective if it is to be a true science."

"Fear is learned, not inherited; it is a conditioned response."

"The individual is born with no instincts for civilization."

"Emotion is merely reflex action of the organism."

"We must study behavior, not consciousness, to understand the human mind."

"The environment shapes us far more than we realize."

"Habit formation begins in infancy and never truly ceases."

"The past does not determine the future; only the present stimulus does."

"Language is a conditioned response like any other."

"Society is nothing more than a collection of conditioned individuals."

"The scientific method must replace introspection in psychology."

"We are creatures of habit, built by our daily actions and repetitions."

"Every human problem is solvable through behavioral science."

"The child has no innate sense of morality; it must be trained."

"Advertising works because it conditions the consumer mind."

"Dreams are merely physiological responses without psychological meaning."

"The family unit is the first laboratory of human conditioning."

"Courage is not inherent; it is a learned behavioral response."

"We must abandon the ghost in the machine to understand humanity."

"Observation without measurement is merely opinion, not science."

"The normal child is a product of normal conditioning."

"Humans are essentially thinking machines responding to environmental inputs."

"Beauty is subjective only because we have been conditioned to think so."

"Freedom is an illusion created by our conditioned responses."

"The mind has no separate existence from the body."

"Every behavior can be traced to its environmental source."