Josiah Wedgwood

"To understand the world, begin by understanding clay."

"I employ my hands and mind in equal measure for the creation of beauty."

"The marketplace rewards not luck but consistency and excellence."

"What we make shapes what we become."

"Every innovation is built upon the foundation of previous knowledge."

"The true artist serves something beyond himself."

"I have found that improvement has no limit."

"Craftsmanship is the language of respect for materials and customer alike."

"The fire reveals what the hand and heart intend."

"To lead is to set an example in every small action."

"The future belongs to those who imagine it before it exists."

"In my manufactory, every person is a creator, not merely a laborer."

"The marriage of science and art produces the finest results."

"I do not fear competition; I welcome the challenge to improve."

"Consistency in quality is the foundation of a lasting reputation."

"The wheel of progress is turned by those who refuse to accept limitation."

"We are all apprentices in the school of experience."

"To build something worthy takes time; to destroy it takes but a moment."

"The satisfaction of creating something beautiful is reward enough."

"I have learned more from my failures than from my successes."

"The true measure of a business is not its size but its integrity."

"Perfection is not static; it is a living pursuit."