Kahneman, Daniel

"Our emotional reactions are often faster than our rational thought."

"We tend to assume others are more similar to us than they actually are."

"The goal of life should be to achieve a balance between pleasure and purpose."

"The experiencing self does not have a long-term perspective; it is the remembering self that keeps score and makes choices about the future."

"We are not as rational as we think we are. Our minds are full of systematic biases and shortcuts that can lead us astray."

"Confidence is a choice. You can choose to be confident even when you don't have all the answers."

"The brain is a prediction machine. It is constantly trying to anticipate what will happen next."

"System 1 thinking is fast and automatic, but it is prone to errors. System 2 thinking is slow and deliberate, but it is more accurate."

"We tend to overestimate the importance of events that are easy to recall."

"Anchoring effects show that the first number we see influences all subsequent judgments."

"The planning fallacy shows that we are chronically overoptimistic about how long tasks will take."

"Loss aversion means we feel the pain of loss about twice as intensely as the pleasure of gain."

"The availability heuristic leads us to overestimate the frequency of events we can easily recall."

"Representativeness bias causes us to judge probability by how similar something is to a stereotype."

"We are prone to confirmation bias, seeking out information that confirms our existing beliefs."

"The illusion of understanding makes us think we know more than we actually do."

"Hindsight bias makes us think past events were more predictable than they actually were."

"The halo effect causes us to let one positive trait influence our overall judgment of a person."

"Overconfidence bias leads experts to overestimate the accuracy of their predictions."

"The sunk cost fallacy causes us to continue investing in something because of past investments."

"Peak-end rule shows that we judge experiences by their peak moment and how they end."

"Regression to the mean is a powerful force that explains many phenomena we attribute to other causes."

"The illusion of control makes us think we have more control over events than we actually do."

"Ambiguity aversion shows that we prefer known risks to unknown risks."

"The conjunction fallacy demonstrates that people often judge specific scenarios as more likely than general ones."

"Framing effects show that the way information is presented dramatically affects our choices."

"The endowment effect causes us to overvalue things simply because we own them."

"Contrast effects mean that judgments are influenced by what we've just experienced."

"The hot-cold empathy gap shows we underestimate how our feelings will change in different states."

"Status quo bias makes us prefer things to stay as they are, even when change would be beneficial."