Marshall Field

"Give the lady what she wants."

"Those who cannot remember the past are condemned to repeat it."

"Observe, record, tabulate, communicate."

"The customer is always right."

"Dedication to one's work is the foundation of all success."

"A store should be a place of beauty."

"Character is the first essential in a great merchant."

"The golden rule of business is the same as life: do unto others as you would have them do unto you."

"Success is not final, failure is not fatal."

"Retail is entertainment."

"The greatest opportunity for growth is in serving others."

"A business that makes nothing but money is a poor kind of business."

"Quality is remembered long after the price is forgotten."

"Your competitor's success should not be your failure."

"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time."

"Every customer brings a unique perspective."

"Honesty is the best policy in all transactions."

"The art of listening is as important as the art of speaking."

"Build something that will last generations."

"Dreams are the seeds of achievement."

"Innovation requires courage to abandon the familiar."

"A merchant's reputation is his greatest asset."

"Life is too short to sell inferior goods."

"The beauty of design can transform an ordinary moment."

"Education is the foundation of all progress."

"Love what you do, and you'll never work a day in your life."

"Time spent understanding your customer is never wasted."

"Patience in building a business pays dividends."

"True strength lies in kindness."

"Fear is the enemy of progress."