Richard Branson

"Innovation distinguishes between a leader and a follower."

"The opportunity to serve others is the greatest privilege imaginable."

"Wherever I go, I make a point of finding people doing remarkable things."

"Giving people self-confidence is by far the most important thing I can do."

"Computers are like Old Testament gods; lots of rules and no mercy."

"Fun is one of the most important—and underrated—ingredients in any successful venture."

"Competitive advantage lasts maybe fifteen minutes."

"Virgin Atlantic is going to be a different airline. It will appeal to people who like food, wine, and service."

"Some people dream of success, while others wake up and work hard at it."

"Never say never, because limits, like fears, are often just an illusion."

"I describe myself as a hope fanatic."

"Celebrate the small victories because they add up to big ones."

"You can't put a price on human relationships."

"The world's greatest achievers have been action takers."

"Business opportunities are like buses. If you miss one, another will be along soon."

"Complexity is your enemy. Any fool can make it complicated."

"I'm a believer in luck. The definition of luck is preparation meeting opportunity."

"Life is a series of experiments. The more you do, the better you'll be."

"If you can dream it, you can do it."

"Don't think, just act."

"Your reputation is something you build and you have to be careful about it."

"Adventure should be part of every human being's life."

"Protecting yourself from the world is not the way to live your life."

"Business skills are not about fancy MBAs. It's about common sense."

"Looking for a sense of purpose is something I believe we should all do."

"The Virgin brand is about saying 'yes' to adventure and excitement."

"I've been very fortunate to meet interesting, creative people."

"Enjoy life. There's plenty of time to be dead."

"The secret is to have fun while doing your job."

"Bureaucracy is the death of any innovation."