"The best policy respects people's freedom while making it easier to do what's good for them."Leadership
"Behavioral insights show that how you ask people to make a choice matters as much as what your choices are."Wisdom
"We are both lazy and loss-averse, which explains why change is hard for us."
"The illusion of explanatory depth makes us think we understand things better than we actually do."Knowledge
"Behavioral economics reveals that people have values beyond money, and they matter a lot."Philosophy
"We use different decision-making systems for small choices versus big choices."Wisdom
"The name of a choice architecture design matters. Call it a nudge and people accept it; call it manipulation and they resist."
"Small improvements in how people make decisions can lead to large improvements in outcomes."Success
"We care about what others think of us, and this influences our economic decisions in systematic ways."Relationships
"Behavioral science is ultimately about treating people with respect while helping them make better choices."Wisdom