Shigeru Miyamoto

"Love your audience enough to protect them from mediocrity."

"Friendship with fellow creators creates the strongest support network imaginable."

"Gratitude transforms mundane work into meaningful purpose daily."

"The most important thing is to have fun. If you're not having fun, you're doing something wrong."

"A delayed game is eventually good, but a rushed game is forever bad."

"Video games are meant to be just one thing: fun. They're a form of entertainment."

"I always try to create something new, even if it might fail."

"The player's fun is more important than the technology."

"Great ideas can come from anyone, at any time."

"Sometimes the most important thing in a game is not the story, but the player's experience."

"Don't worry about the technology. Focus on the experience."

"In order to make something new, you have to forget what you know."

"The more you think about your product, the more unique it becomes."

"Innovation requires you to be willing to make mistakes."

"Good design is when something works perfectly and feels natural."

"We don't make games to make money, we make money to make games."

"The best ideas come from the simplest concepts."

"Challenge yourself to be better every single day."

"When you create something, you must think about the person who will experience it."

"Freedom in game design means respecting the player's intelligence."

"I believe in making games that anyone can enjoy."

"Every person has the capacity to be creative."

"Time is the most precious resource in game development."

"The joy of creating something is greater than the joy of having created it."

"You must be willing to accept failure to achieve success."

"Play is the most powerful form of human expression."

"Good games teach you something about yourself."

"The controller is an extension of your will."

"I don't think about making a masterpiece. I think about making something fun."

"Simplicity is the ultimate sophistication in game design."