Soichiro Honda

"Do what you love and success will follow."

"Technology is a tool, not a master."

"Build relationships before you need them."

"Justice comes to those who persist in seeking it."

"Peace of mind is worth more than any possession."

"The human spirit is capable of incredible things."

"The day you decide to do is the day you win."

"Success is 99% not quitting."

"I believe that dreams must be acted upon; without action, they remain only dreams."

"What has been learned well is never forgotten."

"Young people dream. Middle-aged people work. Old people regret."

"If you hire people just because they can work, they will work for your money. But if you hire people who believe in your mission, they will work for you with all their heart."

"The real joy of life is in its play."

"Failure is only the opportunity to begin again more intelligently."

"A man is not finished when he is defeated. He is finished when he quits."

"The impossible is but a phantom; it has no substance in the real world."

"Once you decide to do something, do it well and completely."

"I attribute my success to my ability to make mistakes quickly and correct them."

"Young men should be explorers of life, not slaves to it."

"Think always of trying something new and never get stuck in a rut."

"Many people work to live. Some of us live to work."

"The passion for improvement never ends."

"Success comes from repeated efforts toward the same goal without losing enthusiasm."

"I have always believed that one's values are one's anchor."

"Technology is like a hammer—what matters is what you build with it."

"Every problem is an opportunity in disguise."

"The most important thing is to understand the essence of quality."

"I loved cars since I was a small boy. This passion has never left me."

"It is not because things are difficult that we do not dare; it is because we do not dare that they are difficult."

"Engineers are not boys who play with toys; they are creators of the future."