Thaler, Richard

"The status quo has a gravitational pull on human choices."

"Good choice architecture respects human limitations while enhancing autonomy."

"Behavioral insights should always be used to help people, never to manipulate them."

"Transparency about choice design builds trust and respect."

"Self-control is a limited resource that depletes with use."

"We overweight unlikely events and underweight probable ones."

"Context changes everything about how we make decisions."

"Emotions are not the opposite of reason; they are part of it."

"The best policies help people help themselves."

"Libertarian paternalism respects freedom while promoting welfare."

"Small is big when it comes to behavioral changes."

"Understanding human behavior requires humility about our limitations."

"We are creatures of habit and social influence."

"Design matters because humans are not perfectly rational."

"Behavioral insights work best when aligned with human values."

"People want to be good, but need help with the tools."

"Complexity in choice architecture causes people to default away."

"Feedback systems help correct our biases over time."

"We need better ways to help people save for retirement."

"Simple interventions often outperform complex ones."

"Trust is built through transparent design and honest communication."

"Behavioral economics has real-world applications that matter."

"Everyone has a choice architect within them."

"The same situation triggers different behaviors in different contexts."

"We are predictably irrational in consistent ways."

"Understanding our irrationality is the first step to improving."

"Reframing changes behavior without changing the actual options."

"Patience is required to see behavioral changes compound."

"People respond better to positive incentives than negative ones."

"The power of defaults demonstrates how much context matters."