Thomas J. Watson Sr.

"A company is known by the people it keeps."

"There is no limit to what you can accomplish if you don't care who gets the credit."

"Defeat is not the worst of failures. Not to have tried is the worst of failures."

"To be successful, think like a man of action, and act like a man of thought."

"The mind is a machine, but the human spirit cannot be mechanized."

"Success is not final, failure is not fatal: it is the courage to continue that counts."

"If you want something done right, do it yourself."

"The only place where success comes before work is in the dictionary."

"Adapt or perish, now as ever, is nature's inexorable imperative."

"Technology is not just the machinery; it's the intelligent use of machinery."

"A person has to remember that the law of the jungle is not the law for the street."

"Learn to listen and listen to learn."

"Your success will be determined by your own confidence and fortitude."

"The greatest achievement in life is to stand up after falling."

"Vision is the art of seeing the invisible."

"The secret to success is to do the common thing uncommonly well."

"A person who makes no mistakes does not try new things."

"The world is moving so fast these days that the man who says it can't be done is generally interrupted by someone doing it."

"Failing to plan is planning to fail."

"Leadership is the ability to get others to want to do what you think should be done."

"Money is not the object of my life."

"There is no such thing as overnight success."

"Build a business as if your life depended on it—because it does."

"A man who stops advertising to save money is like a man who stops the clock to save time."

"Motivation is the art of getting people to do what you want them to do because they want to do it."

"The greatest computer is the mind; never lose it."

"To me, IBM is as much a state of mind as it is a business."

"There is no real security except in capability."

"I believe the real difference between success and failure in a corporation can very often be traced to the question of how well the organization brings out the great energies and talents of its people."

"The successful person must be willing to pay a price for success."