Tim Cook

"We measure success by the smiles on our customers' faces."

"Be willing to be a beginner at something new every day."

"The future belongs to those who can imagine it vividly."

"Compassion and business success are not mutually exclusive."

"We invest in what we believe will matter in five years."

"Real leadership is about serving others."

"Never underestimate the power of a thoughtful gesture."

"Great design is about making something simple and beautiful."

"We believe in fighting for what's right, even when it's hard."

"Your network is your net worth."

"Obstacles are just opportunities in disguise."

"We celebrate our employees because they make everything possible."

"The only true failure is not trying at all."

"We create products with love. That love shows in every detail."

"Change is the only constant. Embrace it."

"Great teams are built on trust and mutual respect."

"We're not competing for market share. We're innovating for humanity."

"Every problem contains the seeds of its own solution."

"We believe that technology should be invisible and intuitive."

"Success is not about luck. It's about preparation meeting opportunity."

"We listen to our heart as much as our head."

"The measure of a company is how it treats people."

"We're building for the long term, not the quick win."

"Simplicity requires discipline and deep thinking."

"We believe in using our platform for good."

"Great things happen when passion meets persistence."

"We never stop asking ourselves how we can do better."

"Our customers are smarter than we give them credit for."

"We believe in fighting battles that matter."

"The best ideas often come from unexpected conversations."