Tim Cook

"Perseverance conquers all obstacles."

"Gratitude opens the heart."

"Creativity knows no limits."

"Justice demands action."

"Patience yields great rewards."

"Kindness multiplies itself."

"Strength is tested by challenges."

"Fear is the enemy of progress."

"Power comes with responsibility."

"Money follows passion."

"Health enables all other pursuits."

"Adventure expands the soul."

"Imagination is the gift of creativity."

"Technology serves humanity's needs."

"History shapes our future."

"Philosophy questions everything."

"Politics requires moral courage."

"We're here to make a dent in the universe and to make things better by leaving the world better than we found it."

"Innovation distinguishes between a leader and a follower."

"The only way to do great work is to love what you do."

"Technology is nothing without humanity."

"Focus is about saying no to good ideas so you can say yes to great ones."

"We think the customer is always right. We don't make products for the profit; we make profit to make better products."

"Sustainability isn't about making sacrifices; it's about making smart choices."

"Simplicity is the ultimate sophistication."

"The intersection of technology and humanity is where the magic happens."

"We believe that technology should enrich life, not consume it."

"Courage is doing what needs to be done even when you're afraid."

"The most important measure of our success is how we've changed the world."

"Diversity isn't a checkbox—it's essential to innovation."