Umberto Eco

"Time is the substance I am made of."

"Every act of creation is first an act of destruction."

"The universe is a semantic universe."

"Signs are everywhere if you know how to read them."

"The greatest poverty is the poverty of imagination."

"A lie is a beautiful thing when it serves beauty."

"The reader is stronger than the author."

"In the age of information, ignorance is a choice."

"We live through texts."

"Postmodernity is not a new age, it is a way of thinking about the present."

"The secret of good writing is honesty."

"Culture is not just the elite; it is everything we do and how we do it."

"Journalism is literature in a hurry."

"The past is a foreign country; they do things differently there."

"To say of what is that it is not, or of what is not that it is, is false."

"The pursuit of knowledge is itself a form of happiness."

"Order is a human need, but reality often defies it."

"Every forbidden thing becomes desirable."

"The structure of a work is as important as its content."

"Semiotics is the discipline of lies."

"We must learn to read the world, not just books."

"Innovation requires understanding what came before."

"The present is always constructed in light of the past."

"Language shapes thought, and thought shapes reality."

"A good book is one that opens doors."

"We are all narcissists seeking ourselves in others."

"History teaches us that we learn nothing from history."

"The rules of the game are written by those in power."

"Meaning is not found; it is constructed."

"To understand a symbol is to understand a culture."