Victor Frankl

"We are free to choose our response, and in that freedom lies our greatest responsibility."

"Meaning is not something we find once and keep forever; it evolves as we grow and change."

"The ultimate freedom is not the absence of restraints but the presence of purpose."

"To live meaningfully is to live responsibly toward the world and toward yourself."

"Happiness cannot be pursued directly; it is the byproduct of living with purpose and meaning."

"When we find meaning, we find the strength to endure almost anything."

"The greatest discovery a person can make is that their life has meaning."

"The last of human freedoms is to choose one's attitude in any given set of circumstances."

"Between stimulus and response there is a space. In that space is our power to choose our response."

"When we are no longer able to change a situation, we are challenged to change ourselves."

"Those who have a 'why' to live can bear with almost any 'how.'"

"Life is not primarily a quest for pleasure, as Freud believed, but a quest for meaning."

"Everything can be taken from a man but one thing: the last of the human freedoms—to choose one's attitude."

"Suffering ceases to be suffering in some way at the moment it finds a meaning."

"The meaning of life differs from man to man, from day to day and from hour to hour."

"Man's search for meaning is the primary human motivation."

"A man who becomes conscious of the responsibility he bears toward a human being who loves him, or toward any human being whose existence or destiny he has made his own, will never be able to throw away his life."

"Freedom is in small things."

"The way your employees feel is the way your customers feel. And if your employees don't feel valued, neither will your customers."

"Happiness cannot be pursued; it must ensue."

"I never would have made it if I could not have laughed. It kept me alive."

"The prisoner who had lost faith in the future was doomed."

"When a man finds that it is his destiny to suffer, he will have to accept the suffering as his task."

"It is the very pursuit of happiness that thwarts happiness."

"Love is the only way to grasp another human being in the innermost core of his personality."

"An active life serves the purpose of giving man a chance to find meaning in his work."

"No one can take away our psychological freedom, our ability to choose our internal response."

"Fundamentally, therefore, any man can, even under the most miserable circumstances, decide that his existence will not have been in vain."

"We must never forget that we may also find meaning in life even when facing a hopeless situation."

"Success, like happiness, cannot be pursued; it must ensue."