Who said "Incentives matter, but so do values and social norms."?

This quote is attributed to Thaler, Richard.

Incentives matter, but so do values and social norms. - Thaler, Richard

"Incentives matter, but so do values and social norms."

Thaler, Richard Motivation

Behavioral Economist American Born 1945 (age 81)

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"I believe in working hard for what you want."

"Never underestimate the power of determination."

"I don't need a reason to fight."

"The most important thing is the mission. Nothing else matters."