Who said "The best nudges are invisible until they work."?

This quote is attributed to Thaler, Richard.

The best nudges are invisible until they work. - Thaler, Richard

"The best nudges are invisible until they work."

Thaler, Richard Art

Behavioral Economist American Born 1945 (age 81)

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"The stage is my true home."

"Art is the expression of the soul."

"Living well means living properly."

"Art and music are the treasures of civilization"