Who said "The way we measure things changes what we care about."?

This quote is attributed to Thaler, Richard.

The way we measure things changes what we care about. - Thaler, Richard

"The way we measure things changes what we care about."

Thaler, Richard Motivation

Behavioral Economist American Born 1945 (age 81)

"People are not always rational. We make systematic mistakes."

"The most important thing to understand about Behavioral Economics is that people are not rational."

"We are all vulnerable to cognitive biases."

"Humans are not the perfectly rational agents that standard economic theory assumes."

"I believe in working hard for what you want."

"Never underestimate the power of determination."

"I don't need a reason to fight."

"The most important thing is the mission. Nothing else matters."