Quote by Ariely, Dan

"The way to stop financial aids from being misused is to give people money in a way that is not susceptible to cheating."

"We are not rational creatures - we are irrational creatures who want to believe we are rational."

"The more expensive the placebo, the more effective it is."

"Self-control is like a muscle. The more you exercise it, the stronger it gets."

"The pen is mightier than the sword."

"Literature opens the mind to new worlds"

"The interesting thing about books is that they're made of words."

"Literature captures the essence of what it means to be human."